Hello! I’m Vikrant 👋

 

About Me

I'm part of the marketing team at ZebPay, India's first cryptocurrency exchange, where I lead content and growth.


Before joining the crypto community, I worked as an education consultant at The Red Pen in Mumbai, supporting high-school students as they planned their education journeys.

I believe in making learning accessible, interesting and jargon-free. This belief extends to my work, where I built ZebPay Learn to educate users about Bitcoin to help them begin investing with confidence. 

I'm also marketing lead at Crypto Relief Fund, a decentralized organization working to fund COVID19 relief work in India, and Mezami, a tool built to make networking as simple as possible.

 
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My Experience

Roles & Responsibilities

Crypto Relief Fund

Marketing Lead

Lead a 10-person team to build the fund’s online community across  channels; liaison with brands for awareness and fundraising; $1.03  billion raised to date

May 2021 - present

Mezami

Marketing Lead

Lead marketing for Mezami, a  currently bootstrapped SaaS startup built to simplify networking

Oct 2020 - present

ZebPay

Digital Marketing Executive

Jul 2020 - present

> Redesigned content strategy, bringing the brand its first million  readers, improving time spent on blog by 1,021.90% 
> Introduced and curated a weekly newsletter with a 24% open rate  on developments in the blockchain space
> Automated a communication plan for user onboarding, bringing a 2x improvement to completion rates 
> Built ZebPay Learn, a jargon-free cryptocurrency education program, designed to help users begin investing with confidence
> Improved WoW retention of trading users by 37% via an omni-channel lifecycle management plan

The Red Pen

Associate, Undergraduate and Boarding School Consulting

April 2019 -  July 2020

> Co-managed the boarding school service line, nearly tripling the client base.
> Directed application journeys for 130+ families including institution fit, profile development, subject-selection, college admissions procedures, change of school and curricula and gap-year strategies
> Raised over USD 300,000 in merit-based and need-based financial aid.
> Represented Verto Education at agent interactions and school visits in Delhi, Mumbai, Hyderabad and overseas in Doha, Qatar

The Red Pen

Analyst, Undergraduate Consulting

Jun 2018 – Mar 2019

> Responsible for helping clients finalise their college lists, and develop a strategy to best approach their application processes.
> Acted as the point of contact between the client and content specialist, setting targets and coordinating deadlines for the application essays.
> Curated content for TRP Connect, a monthly mailer to 700+ high-school students and parents.

 

Education and Training

Blockchain Council

Cryptocurrency Expert

This is a concise description of your educational experience. Use this space to provide background on the degree or qualification you received, including any important recognitions received along the way.

Feb 2021

St. Xavier's College, Mumbai

BA

This is a concise description of your educational experience. Use this space to provide background on the degree or qualification you received, including any important recognitions received along the way.

Jun 2015 - Mar 2018

Learn More
 

Creative Projects, Features and Talks

 
Decoding Cryptocurrency - Openhouse.jpg

Decoding Cryptocurrency | Openhouse Learning

January 10, 2010