Hello! I’m Vikrant 👋
About Me
I'm part of the marketing team at ZebPay, India's first cryptocurrency exchange, where I lead content and growth.
Before joining the crypto community, I worked as an education consultant at The Red Pen in Mumbai, supporting high-school students as they planned their education journeys.
I believe in making learning accessible, interesting and jargon-free. This belief extends to my work, where I built ZebPay Learn to educate users about Bitcoin to help them begin investing with confidence.
I'm also marketing lead at Crypto Relief Fund, a decentralized organization working to fund COVID19 relief work in India, and Mezami, a tool built to make networking as simple as possible.
My Experience
Roles & Responsibilities
Crypto Relief Fund
Marketing Lead
Lead a 10-person team to build the fund’s online community across channels; liaison with brands for awareness and fundraising; $1.03 billion raised to date
May 2021 - present
Mezami
Marketing Lead
Lead marketing for Mezami, a currently bootstrapped SaaS startup built to simplify networking
Oct 2020 - present
ZebPay
Digital Marketing Executive
Jul 2020 - present
> Redesigned content strategy, bringing the brand its first million readers, improving time spent on blog by 1,021.90%
> Introduced and curated a weekly newsletter with a 24% open rate on developments in the blockchain space
> Automated a communication plan for user onboarding, bringing a 2x improvement to completion rates
> Built ZebPay Learn, a jargon-free cryptocurrency education program, designed to help users begin investing with confidence
> Improved WoW retention of trading users by 37% via an omni-channel lifecycle management plan
The Red Pen
Associate, Undergraduate and Boarding School Consulting
April 2019 - July 2020
> Co-managed the boarding school service line, nearly tripling the client base.
> Directed application journeys for 130+ families including institution fit, profile development, subject-selection, college admissions procedures, change of school and curricula and gap-year strategies
> Raised over USD 300,000 in merit-based and need-based financial aid.
> Represented Verto Education at agent interactions and school visits in Delhi, Mumbai, Hyderabad and overseas in Doha, Qatar
The Red Pen
Analyst, Undergraduate Consulting
Jun 2018 – Mar 2019
> Responsible for helping clients finalise their college lists, and develop a strategy to best approach their application processes.
> Acted as the point of contact between the client and content specialist, setting targets and coordinating deadlines for the application essays.
> Curated content for TRP Connect, a monthly mailer to 700+ high-school students and parents.
Education and Training
Blockchain Council
Cryptocurrency Expert
This is a concise description of your educational experience. Use this space to provide background on the degree or qualification you received, including any important recognitions received along the way.
Feb 2021
St. Xavier's College, Mumbai
BA
This is a concise description of your educational experience. Use this space to provide background on the degree or qualification you received, including any important recognitions received along the way.
Jun 2015 - Mar 2018
